Week 9: How to create successful newsletters

This week involved marketing tasks of learning how to use campaign monitors to send out promotional newsletters. I also had admin tasks of answering questions through campaign monitor and answering technical difficulties. My Job was to make sure everything runs more smoothly across email marketing.

“A newsletter is an email that offers readers and fans who subscribe a list of your most interesting content, announcements, and promotions. It can be helpful for keeping audiences in the know and in gaining traffic.”

Tips to create newsletters:

1. Review successful newsletter examples.

2. Evaluate whether you need an email newsletter.

3. Figure out what kind of newsletter you want to send.

4. Balance your newsletter content to be 90% educational and 10% promotional.

5. Set expectations on your Subscribe page.

6. Get creative with email subject lines.

7. Pick one primary call-to-action.

8. Keep design and copy minimal.

9. Make sure images have alt text.

10. Make it easy for people to unsubscribe.

11. Test, test, test.