Week 13 & 14: The importance of hashtag research, proofreading, scheduling ahead and covid compliant

This week I went through and scheduled all the samplers I created in previous weeks into the social media platform.

I also created more marketing still ads to advertise the training programme as in a team meeting, we realised our pictures we used wasn’t covid-compliant as they have now been moved online. This taught me the importance of taking time to think of issues that the post may provoke.

This wasn’t as simple as I thought, this involved doing a lot of research to reach a good engagement- therefore I had to research when best to post, use loads of keywords and utilising as much as the word count as possible.

Within social media management I understood importance of keeping up with trends and hashtags to stay connected with audiences. I did much of my hashtag research on tweet deck.

“TweetDeck is a free interface available to anyone who has a Twitter account. It's perfect for those looking to manage multiple Twitter accounts, schedule social media content, improve organisation, and keep tabs on the latest trends and hashtags”

Tweetdeck helped me compare different keywords and see which one was getting more engagement. The ones that were the most popular I would use within the tweets.

Overall, this week i dove a lot deeper into SMM. I successfully scheduled loads of posts to go through to a year as well as put them in the correct folders so my managers can analyse their performance later on.