Week 12: Understanding social media platfroms

After my academic advisor meeting, I realised I wanted to look more into the social media marketing side of things. This involved me doing research tasks on how to use tweet desk and agora pulse.

This couldn't have come at a better time as I had edited all the samplers and my job this week was to upload them all to Vimeo in certain folders. Then of course what comes next? I need to distribute and marketize these samplers, so it reaches the audience.

First, I looked at why would you use social media tools:

• To Keep Up with Social Engagement

• To Manage Multiple Social Pages

• To Manage Customer Relationships

• To Streamline Team Collaboration

• To Increase Social Accountability

• To Monitor Relevant Keywords- Brand Mentions and competitors

• To Build a Social Editorial Calendar

• To Analyse Social Performance

• To Show Reports to Stakeholders

• To Bring Social on the Go

This week involved learning how to use the new software Agora pulse through tutorials and how best to utilise the tool.